Xfinity Helix Design System
The Ask
Following the successful rollout of our Digital Display and Email Design Systems, we were asked to rethink how we approach other digital ad formats.
The Solution
Enter Helix—a design system built to unify the look, feel, and strategy behind our OLV, Social, and Digital Display ads.
The Goal
Helix goes beyond high-level brand guidelines. It delivers clear strategic frameworks, practical tools, and ready-to-use assets—designed to drive consistency across channels.
Everything lives in the cloud, enabling real-time collaboration while preserving a single, reliable source of brand truth.
The Deliverables
Documentation that supports our new change in platform and best practice refresh
3 Design systems built in Figma with components, grids and best practices
Role
Overseeing component builds
Building documentation
Designing final components
Auditing OLV, Social, and Digital Design
Building best practices from our data
Wireframing
Figma
We moved everyone from Sketch to Figma. We wanted to make sure everyone could be involved and deliver centralized feedback in files. All while driving faster
in market timelines.
Easy to Implement
Simple link sharing for our internal and external partners changed our workflow drastically. In the blink of an eye we were able to get everyone up and running.
Creative cohesion
We aimed to ensure consistency across all of our OLV, Social and Digital touchpoints.
