Xfinity World Soccer Ticket 2025
3 day brand exercise
Xfinity is launching a new soccer package that has 1,500 games. I was asked to submit a few concepts for logos. I took my favorite of the bunch and pushed it forward. The ask was for a mark that used soccer elements and felt clean. I pushed this work beyond a mark into what an app, landing page and other collateral could look and feel like all utilizing the new Xfinity brand language.
I came up with this mark after being asked to try to implement a stadium and a ball to add some range to the presented concepts.
