Xfinity Brand Refresh 2022-2023
The Work
I got to lead a portion of the digital experience concepts for the Xfinity brand refresh
from 2022 into 2023.
What you see here are early design explorations that evolved into motion pieces—brought to life in collaboration with an animator as part of our larger brand vision work.
Animated concept of what our tv display could look like as a user is scrolling through content leveraging our brand colors at the time. I built this entire scene from scratch.
Gridded tile explorations if various UI interactions within a customer journey.
This is a display of how the content animating within the tiles. We were exploring what our motion language could feel like for Xfinity.
For the brand that connects people to the things they love it though it would be nice to have subtle animations that give a nod back to that sentiment. In this animation we have minimal device paring animation that is a delicate connecting moment.
Mobile experience reimagined.
Motion behavior for digital ads.